Presented data are gathered from Internet users who visit the Hungarian web sites using the gemiusTraffic research study. The research study is conducted by Gemius SA, the largest Central and Eastern European online research agency. The analysis of the data enables us to present information about the most popular technical solutions chosen by Internet users and to describe current trends.
About the Research
gemiusTraffic is a site-centric Internet traffic measurement study.
The information is culled from all Internet users visiting Hungarian web sites that use gemiusTraffic. Visitors are identified by cookie files assigned to their browser profiles.
The data are gathered by means of special JavaScript codes which monitor the traffic of web pages that are connected to the research. The monitored web pages act as "receptors" in the Internet: data registered on them are aggregated and then rankings are calculated on their basis.
With every request sent by a browser to the gemiusTraffic server, the following information is also collected: browser and operating system version, IP number of Internet user's computer (used to geo-locate the user) as well as data making it possible to identify the user`s screen resolution and color setting.
The ranking of operating systems is based on all of the data regarding the operating systems of all Internet users who visit the Hungarian sites using gemiusTraffic; the ranking of browsers is based on all of the data regarding the browsers used by all Internet users who visit these sites, etc.
Indicator Definitions
Page view - event reflecting the viewing of a web page by an Internet user; page view is recorded through the use of a gemiusTraffic JavaScript code embedded in the relevant web page.
Visit - an uninterrupted series of page views on a given web site executed by the same visitor (cookie), counted as a closed whole. The duration of one page view cannot exceed 30 minutes (a longer page view duration will result in the series being counted as two separate visits).
Visitor (cookie) - one unique cookie represented by a unique identifier which is successfully served to an Internet user's computer.
Rankings
The web site Rankings.hu presents the following rankings:
* operating systems,
* web browsers,
* screen resolutions,
* color settings,
* regions,
* search engines,
* web directories.
* level of cookie blockage.
Rankings of operating systems, web browsers, screen solutions, color settings and regions
These rankings are calculated based on the number of visitors (cookies). This is due to the fact that an Internet user is typically always "connected" with an operating system, a browser, a region - he (she) uses one system or place of residence and does not change it very often.
Search engine and web directory rankings
The search engine ranking is calculated using the percentage of visits generated by search engines to Hungarian sites using gemiusTraffic.
Then an average from the percentage of visits is calculated for every search engine. The result is the value a search engine gains in the ranking.
The tables below show an example:
This is the ranking that the data about would yield:
The same procedure is used to construct web directory ranking. The basis for this ranking is the percentage of visits generated by web directories links to the sites using gemiusTraffic. The value of each web directory in the ranking is an average from these percentages.
Discussion about the methodology of search engines' ranking
Level of cookie blockage is calculated using page views.
Page views are aggregated into visits and tied to individual visitors by means of cookies. Since we want to know the number of visitors who block cookies in their web browsers, we have no observable tools to get this information except by using page views.
What are cookies?
Cookies are files provided by a web server to a browser during a page view. The file is sent back to the server (and possibly changed by the server) each time the browser requests the page. The main purpose of cookies is to identify visitors returning to web sites.
Cookies are used e.g. to store a visitor`s preferences for personalized pages or to build a profile of which banner ads a visitor clicks on. The technology also allows you to store items in an electronic shopping basket.
Some people regard cookies as an invasion of privacy and block cookies in their browsers.
Visitor (cookie) and an Internet user
One cookie is not equivalent to one person using the Internet. According to the gemiusTraffic methodology, visitors are identified by cookie files assigned to their browser profiles. If a person connects with the Internet from work and home, he (she) is identified as two visitors (cookies). If a user has a few web browsers, he is identified as a few visitors (cookies). When a few people use one browser profile, they are recognized as one visitor (cookie).
Visitor (cookie), which is an equivalent of a browser rather then of a person, is also called in English a "unique user".